BOOK · [911]
Made to Stick
Made to Stick
Marketing
Chip and Dan Heath on what makes ideas stick: simple, unexpected, concrete, credible, emotional, story-based. Recommended by Andrew Wilkinson.
Endorsed By
3 People-
Brian Armstrong
“How to make your message memorable so it will spread.”
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Sahil Lavingia
Listed on his bookmarked.club page.
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Andrew Wilkinson
“Made To Stick is our marketing bible”