BOOK · [123]
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Business / Marketing
The canonical map of why visionary early adopters and pragmatic mainstream buyers behave nothing alike, and why most tech startups stall in the gap between them. Moore's playbook for picking a beachhead segment and crossing the chasm is still the default vocabulary of B2B go-to-market.
Endorsed By
4 People-
Andrew Ng
“For B2B, I recommend 'Crossing the Chasm'”
Ng's go-to recommendation for B2B founders, cited in his Farnam Street reading list interview.
-
Chris Dixon
“One of five business books Chris Dixon recommended on Twitter.”
-
Changpeng Zhao
“This book has helped me hone my message with regard to talking about Binance to the world.”
-
Aaron Levie
“One of Aaron Levie's favorite business books.”