BOOK · [097]
Creativity, Inc.
Business / Creativity
The Pixar co-founder's account of building a creative organization that survives its own success — candor, post-mortems, and protecting fragile early ideas. Hassabis calls it a brilliant book and has drawn explicitly on its lessons for DeepMind.
Endorsed By
8 People-
Demis Hassabis
“There's brilliant book called creativity Inc that was written about Pixar. I try to collect together all these different experiences and figure out how to translate them into a scientific context.”
Hassabis cites Catmull's Pixar memoir as a direct influence on how he thinks about running DeepMind as a creative research organization.
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Mark Zuckerberg
Fifth A Year of Books pick, announced March 3, 2015. Zuckerberg later cited it as one of two books that changed how he thinks about innovation.
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Joe Gebbia
“This book is one of the most intimate looks behind the scenes of a company's culture...”
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Kevin Kelly
“I found it a page-turner because throughout the book he focuses on his mistakes, failings, and what he got wrong.”
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Patrick O'Shaughnessy
“It's one of the most entertaining and useful business books I've ever read.”
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Michael Mauboussin
“Best business book I've read in a long time.”
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Jason Calacanis
Listed on their bookmarked.club page.
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Alexis Ohanian
“The founding story of Pixar was superb read.”