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The Innovator's Dilemma cover

The Innovator's Dilemma

Clayton M. Christensen

Business / Strategy

Christensen's foundational study of why great companies fail precisely because they listen to their best customers and protect their best businesses. The book gave Bezos the intellectual cover to cannibalize Amazon's bookselling with the Kindle and to launch AWS as an underdog product against Amazon's own retail margins.

Endorsed By

9 People
  • Jeff Bezos

    Farnam Street's list quotes Stone calling Christensen's book 'an enormously influential business book whose principles Amazon acted on and that facilitated the creation of the Kindle and Amazon Web Services.'

    fs.blog

  • Jensen Huang
    “Clay Christensen, I think the series is the best. There's just no two ways about it. The reason for that is because it's so intuitive and so sensible, it's approachable.”

    Said during his Acquired podcast interview with Ben Gilbert and David Rosenthal at NVIDIA HQ. Huang has reportedly hired Christensen as a consultant and runs NVIDIA on the assumption it could be disrupted at any moment.

    www.acquired.fm

  • Mark Cuban
    “This helped me make sense of why things worked and didn't work in the technology industry”

    www.bookmarked.club

  • Ben Horowitz
    “A great book on strategy.”

    www.bookmarked.club

  • Chris Dixon
    “One of five business books Chris Dixon recommended on Twitter.”

    www.bookmarked.club

  • Steve Jobs
    “It's important that we make this transformation, because of what Clayton Christensen calls 'the innovator's dilemma,' where people who invent something are usually the last ones to see past it”

    www.bookmarked.club

  • Max Levchin

    Listed on his bookmarked.club page.

    www.bookmarked.club

  • Aaron Levie
    “One of Aaron Levie's favorite business books.”

    www.bookmarked.club

  • Blake Scholl
    “Everyone talks about it, I wonder how many people actually read it. You should actually read it. You should know what disruptive innovation actually means.”

    www.bookmarked.club