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Scale

Scale

Geoffrey West

Science

Physicist Geoffrey West shows how power laws govern the lifespans of organisms, cities, and companies. Tobi Lütke and Stewart Brand both treat it as a foundational lens on growth and death.

Endorsed By

5 People
  • Tobi Lütke
    “Excellent book.”

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  • Stewart Brand
    “This spectacular book on how logarithmic scaling governs everything is packed with news—from the self-similar dynamics of cells and ecosystems to exactly why companies always die and cities don't. I dog-eared and marked up damn near every page.”

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  • Vinod Khosla
    “The physics behind biology, cities, economics and companies...New insights that are enlightening and delightful.”

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  • Nassim Taleb
    “Each human should learn to read and write, to count, and for those who know how to count, scalability.”

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  • Marc Benioff
    “Geoffrey West's Scale is filled with brilliant insights. He illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies...”

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