BOOK · [347]
Blue Ocean Strategy
Business
The case for competing where there is no competition — building markets rather than fighting for them. DHH lists it first among the five business books that 'lit a bulb' for him, summed up as: build something novel.
Endorsed By
2 People-
David Heinemeier Hansson
“Blue Ocean Strategy: Build something novel.”
From DHH's June 2018 tweet listing 'Five business books that lit a bulb' — Blue Ocean Strategy heads the list.
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Aaron Levie
“One of Aaron Levie's favorite business books.”