BOOK · [299]
Influence
Psychology
Six levers — reciprocity, commitment, social proof, authority, liking, scarcity — that explain why a remarkable amount of decision-making isn't decision-making.
Endorsed By
4 People-
Charlie Munger
Munger gave Cialdini a share of Berkshire stock as thanks for writing it.
- Naval Ravikant
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Tobi Lütke
“The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential.”
Lütke pairs Influence with High Output Management as the two foundational business books he read as a young CEO.
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Max Levchin
Listed on his bookmarked.club page.