BOOK · [237]
Rational Ritual
Game Theory / Sociology
Chwe explains why rituals, ceremonies, and Super Bowl ads work: they create common knowledge — everyone knows that everyone knows. Quietly load-bearing for anyone designing social products.
Endorsed By
1 PERSON-
Mark Zuckerberg
Seventh A Year of Books pick, announced March 31, 2015 — directly relevant to designing social products.