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The E-Myth Revisited cover

The E-Myth Revisited

Michael E. Gerber

Business

Argues most small businesses fail because the technician who started them keeps doing the work instead of building the system. Teaches a franchise mindset: design the business so it can run without you.

Endorsed By

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  • Tim Ferriss

    Ferriss credits this book with teaching him to use a 'franchise mindset to create scalable businesses based on rules and systems' so the founder becomes an owner rather than a constant micromanager.

    tim.blog