BOOK · [1507]
Monetizing Innovation
Monetizing Innovation
Business
Madhavan Ramanujam and Georg Tacke's playbook for designing new products around pricing and willingness-to-pay from day one. Recommended by Bill Gurley.
Endorsed By
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Bill Gurley
“Madhavan Ramanujam is to monetization strategy what Bob Marley is to reggae music. You must read this book.”