BOOK · [124]
Talking to Humans: Success Starts with Understanding Your Customers
Business / Customer Development
A short, practical manual for the qualitative side of customer development: who to interview, how to ask questions that don't bias the answers, and how to convert what you hear into product decisions. Designed to build genuine empathy for the people you want to serve.
Endorsed By
2 People-
Andrew Ng
“a very short book that teaches you how to develop empathy for users you want to serve”
Recommended in the Farnam Street interview as a quick, practical primer on customer interviews.
-
Fred Wilson
“Excellent and quick read for entrepreneurs.”