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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses cover

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

Business / Entrepreneurship

Ries reframes a startup as an engine for validated learning under extreme uncertainty, using build-measure-learn loops and MVPs to test assumptions before scaling. A narrow but high-leverage tactic for innovating fast without burning years on the wrong product.

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